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Episode 14 – Romain Liot • Asterion | Inside Fashion’s Sustainability Shift
Description
What does it really take to embed sustainability into fashion — not as a promise, but as an operating system?
🎙️ In this episode of The Fashion Translator, Claire Lys sits down with Romain Liot, Co-Founder of Adore Me & Advisor at Asterion, to explore how sustainability in fashion actually works when it’s built through systems, data, and long-term decision-making — rather than announcements or surface-level claims.
From scaling a DTC lingerie brand in the U.S. to now working at the intersection of fashion, technology, and sustainability infrastructure, Romain shares what most sustainability conversations overlook: governance, internal measurement, incentives, and execution.
This conversation dives into:
What real sustainability transformation in fashion looks like
How systems and governance determine long-term environmental impact
Why sustainability must be measurable, operational, and accountable
The role of data, internal indexes, and AI in sustainability decision-making
Why “green premium” models fail at scale
How accelerators and first-customer support unlock sustainable innovation
If you’re interested in how fashion evolves through better systems, credible sustainability, and long-term thinking, this episode is for you.
Guest
👤 Romain Liot
Company
🌐 Asterion
✨ Connect with Claire Lys to explore how AI, systems, and sustainability can elevate fashion businesses — or to be featured on The Fashion Translator.
🎥 Intro video by Rana Unity
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit clairelysbastienwald.substack.com