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Episode 16 – Nasreen Hussain • NEISA (formerly HOHF) | Building a Fashion Brand Through Storytelling, Discipline, and Vision
Description
What if building a fashion brand was less about trends — and more about lived experience, structure, and storytelling?
🎙️ In this episode of The Fashion Translator, Claire Lys sits down with Nasreen Hussain, Founder and Creative Director of NEISA (formerly known as Humans of High Fashion at the time of recording).
From styling and retail to corporate banking and entrepreneurship, Nasreen shares the non-linear journey that shaped her brand — and how operational discipline, leadership, and creative intuition now coexist at the core of her work.
This conversation explores:
• How early retail and corporate leadership shaped her approach to fashion
• Why storytelling is the backbone of brand identity
• Turning personal experiences and travel into collections with meaning
• Balancing creativity, structure, and mental space as a founder
• Building a brand designed for long-term global presence
If you’re interested in fashion entrepreneurship, brand narrative, or the realities behind building a modern fashion label, this episode offers grounded insight and clarity.
Guest:
👤 Nasreen Hussain
Brand:
🌐 NEISA (rebranding from Humans of High Fashion)
✨ Connect with Claire Lys to explore how clarity, structure, and innovation can support fashion brands — or to be featured on The Fashion Translator.
🎥 Intro video by Rana Unity
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit clairelysbastienwald.substack.com