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Episode 18 – Milissa Gibson • Lane Seven Apparel | Inside Blank Apparel Sales: Trends, AI & Relationships
Description
What does it take to stay relevant in one of the most competitive corners of the apparel industry?
🎙️ In this episode of The Fashion Translator, Claire Lys speaks with Milissa Gibson, Sales Director at Lane Seven Apparel, about building lasting relationships, reading trends ahead of the market, and balancing technology with human connection in sales.
From wholesale blanks and brand positioning to demand planning and AI-assisted workflows, Milissa shares what it really looks like to operate at scale while staying grounded in people-first sales.
This conversation explores:
• How Lane Seven approaches trend forecasting through global markets
• Why relationship-driven sales still matter more than automation
• Translating retail trends into accessible, commercial products
• Using AI as a tool — not a replacement — in sales and planning
• What’s next for Lane Seven as the line expands
If you work in apparel, sales, or brand development, this episode offers a practical and human perspective on where the industry is heading.
Guest:
👤 Milissa Gibson
Brand:
🌐 https://lanesevenapparel.com
✨ Connect with Claire Lys to explore how AI and structured systems can support smarter fashion businesses — or to be featured on The Fashion Translator.
🎥 Intro video by Rana Unit
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit clairelysbastienwald.substack.com