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Episode 20 – Dinah Chapman • Little Trouble | Designing Kidswear with Edge, Community, and Intention
Description
What does it take to build a children’s brand that parents genuinely connect with — beyond trends and mass-market sameness?
🎙️ In this episode of The Fashion Translator, Claire Lys sits down with Dinah Chapman, Founder of Little Trouble, to unpack how a deeply personal idea turned into a fast-growing kidswear brand rooted in creativity, community, and design integrity.
From navigating early motherhood and corporate burnout to designing alternative boyswear that actually reflects modern parents, Dinah shares the realities of building an e-commerce brand from the ground up — including product development, customer connection, and the invisible work behind growth.
This conversation explores:
• Designing kidswear without default stereotypes
• Translating adult fashion trends into childrenswear
• Building a loyal community through authenticity and access
• The realities of running a founder-led e-commerce brand
• Growth, wholesale expansion, and long-term brand vision
If you’re interested in brand building, creative direction, or what it truly takes to scale a values-driven fashion business, this episode is for you.
Guest:
👤 Dinah Chapman
Brand:
🌐 https://www.littletrouble.com
✨ Connect with Claire Lys to explore how AI, systems, and innovation can support fashion brands — or to be featured on The Fashion Translator.
🎥 Intro video by Rana Unity.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit clairelysbastienwald.substack.com