Episode Details
Back to Episodes
Mind Your Business: Can a 40 year old snack still win over Gen Z?
Published 6 months, 2 weeks ago
Description
How does a pineapple tart brand stay relevant beyond Chinese New Year?
Adrian and Gordon Ang of Kele join the Breakfast Show to share how they transformed a family confectionery into a recognised Singapore Heritage Brand through rebranding, premium positioning, e-commerce strategy and cross-generational collaborations.
See omnystudio.com/listener for privacy information.