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Morning Shot: Are Tuition Centres Overselling Success?
Description
Tuition is now a $1.8 billion industry in Singapore fuelled by parental anxiety and an increasingly competitive education landscape. But when centres advertise “90% distinctions” or “ex-MOE teachers”, how much context are parents actually getting?
The Ministry of Education is working with the advertising industry to develop a code of conduct aimed at curbing questionable marketing practices in the sector. Could a standardised disclosure panel raise transparency without over-regulating the market?
Associate Professor Kelvin Law, Nanyang Business School, Division of Accounting at Nanyang Technological University joins the Breakfast Show to unpack why selective disclosure can be misleading even when technically true, and what higher advertising standards could mean for the broader education system.
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