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Flodesk, HubSpot, MailerLite, or MailChimp? Choosing the Best Email Marketing CRM with Favour Obasi-ike
Description
Favour Obasi-ike, MBA, MS hosts a two-part deep dive on email marketing and CRM platforms from the Marketing Club on Clubhouse, joined by Alex (HubSpot, agency owner), Sandra (MailerLite, digital products coach), and David (Flodesk, just starting out).
The conversation spans why four out of five marketers prefer email over social media, how a single font size change drove a 73.7% open rate,
Flodesk's Magic Links and auto-segmentation features (Read on G2 Reviews), subject line testing with CapitalizeMyTitle.com, deliverability testing with mail-tester.com, the "send fewer emails, get higher clicks" strategy, and the critical difference between first-party and second-party data.
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Key Takeaways
- Font size 16 is the email sweet spot. Favour moved from 12/14 to 16 and hit a 73.7% open rate and 68.9% click rate — his highest ever.
- Send fewer, better emails. Cutting from 16 emails/month to 4 increased click rates from 3.5% to 17.9% over three months.
- For every $1 spent on email marketing, expect $42 back in impact across traffic, connections, and conversions.
- Flodesk Magic Links auto-segment subscribers based on what they click, eliminating manual workflow creation.
- Test deliverability before sending. Use InboxBooster.com to check inbox placement across Gmail, Outlook, Yahoo, and AOL. A Wikipedia link triggered spam in Favour's test.
- Use CapitalizeMyTitle.com to sc