Episode Details

If your website gets traffic but not leads, your homepage is probably leaking conversions. In this episode of Measured, we share a 5 minute website audit checklist to improve clarity, build trust, and make the next step obvious.

In this episode:
- The attention window: 0 to 3 seconds speed, 3 to 10 seconds clarity, 10 to 20 seconds trust
- The model: Clarity to Trust to Path
- Above the fold essentials: headline, subhead, primary CTA, proof near the CTA
- The 3 biggest leaks: confusion, friction, waiting
- The 5 minute audit questions you can run on any homepage

Customer question: My old agency kept talking about impressions and clicks, but revenue did not change. What should I actually pay attention to?

Featured project: Camp Okoboji
https://www.campokoboji.org/

Example mentioned:
https://companiesmidwest.com/