Episode Details

Thirty minutes of your voice can do what a month of ads often can’t: make someone trust you. We’re joined by Leo Clamaco, creator of Out of the System and founder of a Fort Lauderdale podcast studio, to break down why podcasting works as relationship-first marketing and how founders can use it to meet the right people, earn credibility, and turn conversations into clients.

We talk about the real mechanics behind trust building through audio, the shift in how people consume information (from reading to Audible and podcasts), and why a business podcast becomes a platform where your values and decision-making style are obvious. Leo also shares how he structures his show intentionally, inviting the people he wants to work with and using long-form interviews as a natural way to start partnerships without the usual cold outreach.

Leo’s personal story adds weight: he grew up with a stutter, invested years into speaking coaching, and learned tools like breath control and mindset work to manage it. That hard-won confidence helped him move from stages to microphones, growing from a simple DIY setup to two studios and hundreds of episodes. We also zoom out to the AI economy and why brand building and thought leadership are becoming survival skills for entrepreneurs and creators.

If you’ve been thinking about launching a podcast, improving your personal brand, or building a stronger network, hit play and take notes. Subscribe, share this with a founder who needs a smarter marketing channel, and leave a review telling us what you want to build next.