Episode Details

📅 Schedule Your Practice Growth Strategy Review

⚙️ Restart your practice in 7 days

⬇️⬇️⬇️

Doctor Francisco Gómez Bravo shares his experiences in academia vs. the freedoms found in aesthetic private practice.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Academia vs. Aesthetic Freedom

This week's "Beauty and the Biz" Podcast features Dr. Francisco Bravo. Specifically, he is a board-certified plastic surgeon in Madrid. Notably, his path to solo success was not a straight line.

On the "Beauty and the Biz" Podcast, Dr. Bravo shares how he built the foundation for a thriving aesthetic practice through years of training and strategic decisions.

First, he trained in Barcelona, London, Paris, Rome, and NYU.

Next, he built credibility in reconstructive microsurgery.

Meanwhile, he balanced university medicine with private practice for 10 years.

Eventually, he made the decision many surgeons struggle with.

Ultimately, he left academic security. Instead, he went all-in on an aesthetic solo practice.

In this episode of the "Beauty and the Biz" Podcast, we discuss:

• First, how to know when you have enough "momentum" to go solo
• Next, why impatience is the biggest mistake young surgeons make
• Then, the financial and emotional risk of investing in a high-end location
• Additionally, why owning your own surgical facility is a game changer
• Finally, how instrumental his wife has been in building the practice while raising four kids

One of my favorite lines from him on the "Beauty and the Biz" Podcast:

" You have to choose two: university, private practice, or family. But you can't do all three."

Overall, this episode of the "Beauty and the Biz" Podcast offers a thoughtful and honest look at what it really takes to build a boutique aesthetic practice the right way.

Therefore, if you're quietly wondering whether it's time to narrow your focus or elevate your brand, this "Beauty and the Biz" Podcast episode will interest you.

P.S. Obviously, momentum doesn't happen by accident. Therefore, if you're ready to elevate your positioning, patient experience, and profitability, book a Practice Growth Review with me.

Indeed, we'll identify exactly where you're leaving opportunity on the table — and what to do about it.

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Ret