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Alexa Plus Gets Sassy: New Personality for Prime Members

Published 4 weeks ago
Description

Amazon introduces Sassy personality for Alexa Plus, offering a new, edgy tone with wit, sarcasm, and mild profanity. Users can switch styles in the Alexa app, aiming to make interactions more fun and lively. Early testers praise sharp one-liners, but some find it forced. Sassy is restricted in Amazon Kids mode and requires extra security checks. The update adds personalization options, with Amazon considering adjustments to avoid feeling too try-hard.

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