Episode Details

Despite a slight increase in volumes, the American spirits market saw a 1.1% decline in sales to $37.2 billion in 2024, as high prices and interest rates led consumers to cut back on cocktails. Craft distilleries bore the brunt, with nearly 800 closures in a year, and younger adults drinking less. Rotten Little Bastards distillery in South Carolina filed for bankruptcy, citing high stress, economic challenges, and shifting consumer habits away from spirits.

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