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Bath & Body Works Shifts to Premium, Drops Frequent Sales

Published 1 week ago
Description

Bath and Body Works to Phase Out Frequent Sales, Focus on Premium Branding: CEO Daniel Heaf announces plans to reduce promotions, positioning the brand as more premium, and strengthening bottom line through smarter operations and steady growth. The company is investing in product upgrades, better ingredients, and new collaborations to drive long-term appeal.

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