Episode Details
Back to Episodes
Where should brands actually invest today?
Episode 1779
Published 1 month, 1 week ago
Description
73% of brands struggle to measure AI-driven search visibility effectively. Malte Landwehr, CMO and Chief Product Officer at Peak AI, shares proven methodologies for tracking discoverability beyond traditional traffic metrics. He outlines self-reported attribution frameworks for measuring AI search impact and systematic prompt selection strategies that leverage existing customer data from support tickets, sales transcripts, and website interactions to optimize for multiple personas across different funnel stages.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.