Episode Details

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AI is either the end of agencies… or the biggest opportunity we've had since the internet. Most agree it's the second one.

Agencies that are winning right now are combining SEO, GEO, AEO, and LLM optimization so they show up everywhere decisions are being made. They're using AI to increase leverage, not replace thinking. And they're restructuring their teams around strategy, insight, and proprietary data instead of repetitive task work.

Today's featured guest will discuss why SEO isn't dead (it just grew up), the biggest mistake agencies are making with AI, how to 10x output without adding headcount, and why your unique data is the unfair advantage that separates you from every other agency prompting ChatGPT and hoping for magic.

Terry Zelen is the founder of Zelen Communications, a 35-year-old agency that pivoted aggressively into AI over the last three years. He's helping clients win visibility across both search engines and large language models (LLMs) and even building AI tools internally to reduce hallucinations and improve accuracy.

Terry has a degree in marine biology, so marketing wasn't the master plan. After college, he tried breaking into the creative world with zero portfolio and got laughed out of the room; until one person gave him a shot. He worked for free, proved himself, connected with a freelance rep, and slowly worked his way up through the agency ranks.

He eventually transitioned from freelancer to agency owner by acquiring his own accounts and building relationships locally in Tampa.

Fast forward three decades and now he's helping clients navigate AI, LLM visibility, and what modern SEO really looks like.

In this episode, we'll discuss:

• Why SEO is more complicated now, but agencies willing to adapt can still win

• How LLM visibility will win you business

• AI: The greatest leverage small businesses have ever had

• Building an AI consensus engine

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There's a lot of noise right now around "SEO is dead" or "zero-click internet." But that's an oversimplification.

SEO isn't going away. It's evolving.

Today, it's not just SEO. It's:

• GEO (Generative Engine Optimization)

• AEO (Answer Engine Optimization)

• Local SEO