Episode Details

Most builders have never thought about putting their frame in a client conversation. Christine Briggs thinks that's a missed opportunity — and she's built a career proving it.

Christine is the driving force behind WoodSolutions' national timber campaign, a consultant with 35 years in the timber and forestry industry, and one of the most genuinely industry-focused people you'll meet. She sits on multiple boards, advocates for sustainability without the greenwashing, and has quietly been one of the most impactful behind-the-scenes voices in Australian residential construction.

In this episode, Az and Christine dig into why timber framing is more than a structural choice, it's a marketing asset, a trust signal, and increasingly, a point of difference builders aren't using.

What we cover:

• Christine's 35-year journey through timber, forestry, and construction
• Why the average Australian home stores the carbon equivalent of 126 Sydney-to-Melbourne flights
• The "150 seconds" stat that stops people cold at dinner parties
• WoodSolutions' new carbon calculator and how builders can use it with clients
• The "What's Behind the Wall" campaign and why it matters right now
• How timber framing fits into the customer journey — from display home to handover
• Why culture and brand are two sides of the same coin
• Gender diversity in construction and why Christine is still pushing hard for change
• What makes a good builder — and why Christine's answer is unlike any we've heard

This episode is proudly brought to you by: myconstruct.com