Episode Details

Sephora, the global beauty retailer, becomes the official beauty retail partner for F1 Academy, a women-only racing series. Spanish driver Natalia Granada joins the grid for her rookie season, racing in a Sephora-operated Prema car. The partnership includes glam bars and activations at select races, reaching audiences in thirty-five markets and eighty million active members. It also extends to the F1 Paddock Club, where glam bars will pop up at eighteen Grands Prix next season. Both organizations aim to empower young women and challenge stereotypes in motorsport. The series kicks off this week in Shanghai, supporting the Formula One Chinese Grand Prix. Sephora also backs a new end-of-season drivers celebration.

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