Episode Details
Back to Episodes
Grow Your Business by Growing You: Breaking Free from Hidden Patterns with Dr. Shannon South
Description
Sometimes the thing holding your business back isn’t strategy, marketing, or systems.
Sometimes it’s the patterns you didn’t even know were there.
In this episode of Penny for Your Shots: Conversations & Cocktails with Brilliant Women, Penny sits down with trauma-informed therapist, speaker, and author Dr. Shannon South to explore how our past experiences can quietly shape the way we lead, build businesses, and show up in our lives.
Dr. Shannon shares how hidden emotional patterns can influence everything from the risks we take to the opportunities we avoid. When women begin to untangle those patterns, something powerful often happens: as they grow personally, their businesses begin to grow too.
This conversation is a thoughtful reminder that reinvention in midlife isn’t about becoming someone new. It’s about reconnecting with who you’ve been all along.
In this episode, you’ll hear:
• Why personal growth often unlocks business growth
• How hidden patterns can quietly shape entrepreneurial decisions
• The connection between healing, leadership, and reinvention
• Why midlife can be a powerful season for rediscovery
• How untangling old patterns can help women move forward with more freedom
Key topics discussed:
• Midlife reinvention and personal growth
• Women entrepreneurs and mindset
• Hidden behavioral patterns and leadership
• Trauma-informed personal development
• Building a business that reflects who you truly are
Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.
We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.
Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.
Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call
Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp
Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider
Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip
Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com
Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald