Episode Details

In this episode of Global Economic Press, Alex Brady discusses the latest findings from Walls.io, a leading audience engagement solution, as they release their 2026 Event Engagement Index Report. This comprehensive study provides valuable insights into the evolving landscape of audience participation at events, highlighting a significant shift towards more interactive and engaging experiences. The report reveals that nearly 90 percent of attendees consider live audience participation essential to their event experience, indicating a move away from passive, content-heavy formats towards events where attendees actively contribute and connect with one another.

The research underscores the growing importance of interactive formats and multi-channel engagement throughout the event journey. Attendees are increasingly interacting through event screens, social media, event applications, and on-site touchpoints such as Quick Response codes, creating opportunities for participation before, during, and after sessions. The report also highlights that authentic attendee voices carry the most trust, with nearly 60 percent of respondents relying on content shared by fellow attendees when forming impressions about an event. For more information and to download the full report, visit Walls.io.