Episode Details

In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin unpack a common business challenge: checking whether everyone in your team actually stands by your values.

It is a well-known reality that businesses often hire based on skill but fire based on behaviour. Ben and David discuss how to actively measure that behaviour by defining clear core values. They share a practical approach to separating personal beliefs from business values, dealing with toxic high performers, and ensuring your team takes ownership of the culture.

If you are looking to create clear rules of the game for your business, give this a listen.

Episode Highlights:

00:00 - Welcome to the Max Your Business Podcast

04:01 - Why leaders hire for skill but fire for behaviour

08:17 - The critical difference between personal beliefs and business core values

12:47 - The four-step process for creating your values

13:16 - How to enrol your team leaders to build shared ownership

17:43 - The real reasons teams drift from values and how inconsistent leadership plays a part

20:43 - How to handle a toxic team member and reset your culture

24:17 - Why behavioural values are just as important as traditional KPIs

Key Takeaways:

• Define to Align: You cannot expect your team to live by your values if you have not established them first.

• Understand the Difference: A belief is simply something you hold to be true, whereas a value is an actionable standard you stand for.

• Involve Your Leaders: Having your key team members co-create the values ensures they are invested in the outcome.

• Watch What You Permit: Culture is not what you pu