Episode Details

Episode 122: On this episode of the Pursuit of Profit, host Cliff Nonnenmacher, speaks with franchise visionary and category creator, Angela Olea. She is the founder of Assisted Living Locators, where she didn't just build a brand, she helped create a senior placement service category.

Today she's the founder and CEO of Sweet Influencers, where she's using data matching and human insight to intelligently align franchise brands with the right creators.

We'll talk about:

1. what it really takes to create a category, build a franchise, investors wanna buy,
2. why influence, trust and technology are converging in powerful ways for today's brands.

Take a listen!

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Timestamps:

00:00 - Intro

02:01 - Angela's creation of Assisted Living Locators

08:31 - Success of Assisted Living Locators

12:52 - What is Sweet Influencers

21:20 - How Sweet Influencers works

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Links:

Sweet Influencers

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