Episode Details

In this episode of Scale HER Up – The Female Entrepreneur Show, I’m joined by Linda Hunt, founder of Some Solutions, corporate “dropout” and one of the early pioneers of remote accounting services. Linda left a demanding, travel-heavy corporate role in 1998 and built a business that started with outsourced accounting and evolved into two core arms: a done-for-you accounting services division and an educational arm helping service-based business owners fix their relationship with money, pricing and capacity.

Linda works with bookkeepers, accountants and a wide range of service businesses – from online providers to bricks-and-mortar locations like medical spas. She sees the same pattern again and again: smart, capable people who know their craft, but are undervaluing themselves, undercharging and burning out. Much of her work now focuses on pricing, offers, service delivery and nervous-system-safe ways to talk about money.

Linda shares her concept of MAP – the Minimum Aligned Price: a simple formula that starts with your desired salary and business expenses, then divides by your true delivery capacity, including holidays, sick days and time to work on the business. She explains why charging below that number means you’re effectively paying your client to work for them – and why “charge your worth” rhetoric is unhelpful and confusing.

We dive into the emotional side of pricing: fear of what people will think, imposter syndrome (“who am I to charge that?”), people-pleasing, discounting before anyone asks and filling the silence after stating your price. Linda talks about money stories from childhood, the pressure many women feel to make everyone comfortable, and why pricing is “not about math – it’s about what your nervous system can safely hold.” She shares practical ways to build a clear process, simple scripts and body-based tools so you can talk about money with more neutrality and confidence.

Linda also opens up about her own burnout story. On the outside, she looked like a successful accountant with a growing team. On the inside, her bank balance was unpredictable, she was overextended and exhausted. A breaking-point conversation with a friend led to a mini sabbatical, scaling the business back to bare bones and working half-time for several months while she rebuilt her pricing, capacity and boundaries. The MAP formula and much of her current work came directly out of that period.

We cover how she has since rebuilt Some Solutions with a small team model (a senior controller plus support for each client), moved herself into more of a systems architect and educator role, and written her upcoming book “The Money Conversation”, along with her Pricing Essentials workshop series. Both are designed to help service providers speak about money clearly, set standards for the value their services deliver and get paid without apology.

This is a grounding, reassuring conversation for anyone who feels shaky when they say their prices, worries about being “too expensive”, or is scared to slow down even when their body is screaming for a break.

In this episode, we cover:

1. How Linda went from corporate road warrior to founding Some Solutions in 1998
2. Building one of the first remote accounting services businesses long before remote work was normal
3. Evolving from pure accounting into two arms: done-for-you accounting services and an educational/pricing arm
4. Why so many service-based business owners – especially women – underva