Episode Details

I call multiple Kia dealerships to negotiate the price of a brand-new 2027 Kia Telluride for a client. I quickly run into the tactics buyers hate most. From scripted BDC gatekeeping to hidden add-ons and questionable pricing, the calls reveal exactly why so many people dread buying a car. Instead of playing the dealership games, I make dealers compete against each other live to find the best deal. After pushing back on markups and hidden fees, one dealership finally caves and the Telluride deal gets done.