Episode Details

Favour Obasi-ike, MBA, MS delivers a tutorial on why Pinterest is a search engine, not social media, and how to connect it with Google Search Console for SEO impact.

Pinterest is the least skipped ad platform while YouTube is the most, and Pinterest ads cost two to thirty cents versus dollars elsewhere.

He covers claiming your business account, how earned media works exclusively on Pinterest, and why a pin lives three to five months compared to an Instagram post's 19 to 72 hours. 

Favour shares a client case study where organic image impressions grew from 54.1 million to 154 million in three months with zero ad spend, with Pinterest ranking in the top three linking sites.

The conversation covers MCP servers, Google's crawl budget drop from 15 to two megabytes, why 67 percent of searches result in zero clicks, and why GoDaddy is not scalable.

Mark recommends WordPress, and Shira shares how evergreen content generates leads years after posting.

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Timeline and Timestamps

[00:08] Introduction — Pinterest SEO Marketing on Clubhouse.

[02:53] Pinterest: least skipped ad platform vs. YouTube.

[04:02] Pinterest is a search engine for images.

[07:04] You cannot be on ChatGPT if not on Google.

[08:15] Claiming your Pinterest business account.

[10:02] Earned media — only Pinterest offers it.

[12:05] Pin lifespan: 3–5 months vs. Instagram: 19–72 hours.

[19:00] Tuna on WebMCP and AI impact on SEO.

[21:56] Google crawl budget: 15 MB down to 2 MB.

[23:35] 67% of Google searches result in zero clicks.

[33:09] Why GoDaddy is not scalable.

[40:03] Mark: WordPress — own your website.

[58:45] Pinterest + Google Search Console: the perfect blend.

[60:30] Case study: 54.1M to 154M impressions organically.

[73:49] Shira: evergreen content still generates lead