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You Can't Sell What You Can't Afford to Stock | Scaling Zea from Market Stalls to Woolworths | #603
Description
Building an ecommerce brand often starts with a great product and a loyal customer base. But scaling that brand introduces a whole new set of challenges, especially when growth starts to outpace cashflow.
In this episode of Add To Cart, Bushy sits down with Hayden Brass, founder of Zea, alongside David Carbines, co-founder of Cogsflow, to unpack the financial realities behind scaling a product brand.
Today, we're discussing:
- Why many ecommerce businesses chase growth before profit
- The cashflow challenges that appear when inventory needs scale
- How running out of stock can break a marketing funnel overnight
- Why inventory forecasting is one of the hardest skills in ecommerce
- How ecommerce brands fund inventory when traditional finance doesn’t fit
- Why financial literacy becomes critical as ecommerce brands grow
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Onboard onto Cogsflow platform for free! Lock in a time with the founder DC to talk through your 2026 growth plans.
Ready to onboard? Onboard here.
Keen for a chat first? Book in a time with DC
Connect with David
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Mention ATC to get
1. 1% purchasing fee waived for 12 months
2. Priority onboarding & access to funds + account manager
3. Reduced margin per category level
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15% off your entire Zea order with code ATC15.
Valid for online purchases +$50.
One time purchases only.
Cannot be combined with other discounts. Valid until March 25.
Connect with Hayden
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