Episode Details

Health Is Wealth: Building a Fitness Brand with Annika Orozco

Behind every “overnight success” is years of quiet work no one sees. Starting something is hard, but sticking with it is harder.

In this episode, Liv sits down with Annika Orozco, founder of Annika, a newly opened fitness studio and gym built around the belief that Health is Wealth. Just days after opening her doors, Annika shares what it really looked like to bring this vision to life: the risk, the pressure, the discipline, and the mindset it took to keep going when things felt uncertain.

From losing over 75 pounds to building a business rooted in sustainable habits and real community, Annika opens up about the small decisions that changed everything. Liv and Annika talk about gym anxiety, beauty standards, imposter syndrome, and what it actually takes to create lasting confidence - not just physically, but mentally and professionally too.

They also get into the business side of building something from the ground up: putting yourself out there, learning in rooms where you don’t feel qualified yet, staying consistent when no one is watching, and trusting that progress compounds over time.

If you’ve been wanting to feel better, start something, or finally follow through on the goals you keep putting off, this conversation will meet you exactly where you are.

In this episode, you'll learn:

• The small, sustainable habits that lead to real change

•Gym anxiety, body image, and navigating beauty standards

• Taking ownership of your health without shame

• Building a business and brand from the ground up

• Imposter syndrome, consistency, and doing it anyway

Connect with Liv:

Instagram: @twentysomething_podcast

TikTok: @twentysomething_podcast

YouTube: @TwentySomething-OliviaBurnett

Visit Annika:

Gym + Studio: https://www.annika.com/

Annika Memberships: https://www.annika.com/members

Instagram: @annika.wellness @annika.orozco