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Rose Bowl's Modern Makeover for UCLA Football
Description
UCLA footballs Rose Bowl home gets a modern makeover for the 2026 season, with new head coach Bob Chesney bringing fresh energy. The iconic stadium, now 104 years old, is being revamped by a private foundations campaign, set to be completed by the 2028 LA Olympics. Upgrades include a better sound system, student standing area, and a fresh marquee design. The star project is the new South End Zone Field Club, featuring field-level premium seats, a bar, and patio near the team tunnel for over 750 VIP spots. Phase one is fully funded and on track for completion by fall 2026, with phase two aiming for a bigger video scoreboard and seating overhaul to reduce capacity from 91,000 to about 70,000 seats for more legroom and accessibility.
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