Episode Details

Most buyers forget your "luxury" listing before they even hit the driveway because 91% of open houses are carbon copies of a funeral. We dug this gem out of the archives as part of our Top 21 series because the "Press Play" philosophy is more relevant now than ever. We re-uploaded this specifically to remind you that your stale tour needs a pulse. Instead of hovering like a vulture, try gamifying the walkthrough. If you use a physical card or a QR code, the goal is forcing people to actually look at the fruit trees and countertops instead of just looking for the exit. We tested this pre-COVID and the engagement spiked because humans are simple creatures who love winning a $100 gift card. You are about to learn how to turn a property walkthrough into a memory-building machine.

• Turn a standard property walkthrough into a high-stakes scavenger hunt.
• Convert awkward small talk into actual lead generation data.
• Make your brand the only one they remember after five tours.
• Use Google Forms to build a leaderboard while they browse.

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