Episode Details

Ever wonder why your bouquets look dreamy but your bank account doesn’t? In this episode, we show how profit begins in the seed bed—not at the market stall—by building a strategic crop mix of anchors, accents, premiums, and fillers using a proven 70-20-10 ratio. With smart succession planning and intentional growing practices, you’ll trade overwhelm for a steady rhythm that turns stems into sales.

We then walk through the non-negotiables of harvest, post-harvest care, and presentation that protect vase life and signal quality. From simple bouquet formulas and clear pricing to beginner-friendly sales channels like preorders and pop-ups, you’ll leave with a practical system designed to create consistent income. Fewer varieties, stronger margins, and a plan you can trust—that’s the shift.

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Not sure what to grow?  Find out our Top Cutting Flowers for your Garden 🌻

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