Episode Details

James Dooley and Kasra Dash discuss digital marketing strategies for businesses in Leicester that want to grow in 2026 because clear KPIs allow companies to measure which channels generate leads and revenue. They explain that many Leicester businesses waste budget on PPC or paid ads because they fail to track lead quality, conversion rates and return on ad spend. The discussion covers brand SEO, AI visibility across platforms such as ChatGPT, Claude, Gemini, Grok and Perplexity, plus Google Business Profiles, organic SEO and content marketing. They also examine organic social media, paid social ads and PPC campaigns because each channel serves a different role in lead generation. The conversation also includes Reddit, Quora and tradesman platforms like Checkatrade and Bark, along with Fat Rank and Promo SEO, because diversified marketing channels create predictable enquiries and stronger business growth.

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