Episode Details

This episode gets into the messy, real‑world side of MSP life—long drives, skeptical owners, and government projects that move at glacier speed. Josh shares how he scopes, prices, and delivers big networking and cloud jobs while staying a one‑man shop with a tight, dependable toolset.

Why listen

• How to talk about managed services value when clients are still stuck on “call you when it breaks.”
• Real examples of using RMM, cloud backup, and MDR to prevent email compromise and downtime.
• What it took to design and roll out secure Wi‑Fi across multiple prisons, and why he said yes in the middle of COVID.
• Tips for working with state agencies and schools—from building relationships to handling RFPs and change orders.
• Why he’s sticking with Kaseya‑owned platforms instead of ripping everything out just to chase the latest tool.
• Ideas for focusing on niches like manufacturing and co‑managed IT, especially in smaller or rural markets.

=== Events Mentioned

• Zero Trust World: https://zerotrustworld.com
• ASCII Edge: https://www.ascii.com/ascii-edge​
• Pax8 Beyond: https://www.pax8.com/en-us/pax8-events/pax8-beyond​

=== Tools & Platforms Mentioned

• Datto RMM: https://www.datto.com/products/rmm​
• Backupify for Microsoft 365: https://www.backupify.com/microsoft-365-backup​
• Autotask PSA: https://www.datto.com/products/autotask-psa​
• IT Glue: https://www.itglue.com/
• Huntress MDR: https://www.huntress.com/platform/managed-edr​
• Ubiquiti UniFi: https://www.ui.com/

=== Guest Bio

Joshua Zukerman is the founder and President of Snow Pond Technology Group, an MSP based in Oakland, Maine that has been delivering IT solutions to small businesses since 2004. With more than two decades of hands‑on experience in PC repair, networking, cloud services, and managed security, he helps organizations like law firms, dental practices, manufacturers, municipalities, and state agencies keep their systems secure, reliable, and compliant. 

• Website (Snow Pond Technology Group): https://snowpondtech.com​
• LinkedIn: https://www.linkedin.com/in/joshuazukerman

=== SPONSORS: 

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Technology Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Technology Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid:

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