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Are you like a hamster on a wheel when it comes to content creation? Do you feel pressured to release a newsletter, blog post, or social media posts week after week? Unfortunately, you’ve become a couch potato content creator--creating content that gets seen once, then gets archived and never sees the light of day again.

Time in your business can be spent so much better than that! So in this episode, I’ve invited my friend and podcast producer Stacey Harris to discuss our anti-couch potato content creation approach and how to see your content as an asset to be used over and over in your business.

On this episode of Promote Yourself to CEO:

6:25 - Stacey talks about podcast production and what her agency Uncommonly More does differently for podcasters.

11:24 - Is doing an interview-only podcast a good approach to take? Here’s why you might not want to do it like Dax Shepard.

12:54 - Shifting your content approach for client acquisition purposes doesn’t just apply to podcasting. You can do it elsewhere too.

14:03 - How do Stacey and I plan out the content for my podcast together? We reveal how the sausage is made to help you see the shift in real action.

18:13 - We discuss why you needn’t worry about boring people with recycled content, as long as you’re not creating junk food content.

20:19 - Stacey and I divulge how this approach creates space to get away from the never-ending content creation hamster wheel.

27:12 - Stacey highlights how she re-purposes her sales page content and why it helps get clients on board more quickly.

31:10 - How did one service-based entrepreneur build a content marketing system that worked for her, right around the time automation became popular?

37:44 - I circle back to the three key questions that Stacey asks me every quarter. They can totally change the way you think about your content.

Show Links

• Uncommonly More
• Uncommonly More with Stacey Harris
• Uncommonly More, Episode 543: “Using Your Podcast As a Sales Tool with Racheal Cook”
• Uncommonly More on Instagram

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

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🎤 Thanks f