Episode Details

In this episode, we explore how the background used during video calls can influence how MSP staff are perceived by clients. As online meetings have become a normal part of business communication, visual cues now play an important role in shaping impressions of competence, professionalism, and likeability. Research suggests that while many employees prefer neutral or blurred backgrounds to appear professional, customers often respond more positively to backgrounds that reveal a little personality, as long as the environment remains tidy and appropriate.

The key takeaway is that video backgrounds are a controllable part of self-presentation and can subtly support trust and connection with clients. Rather than using completely blank or blurred backgrounds, MSP staff may benefit from maintaining a professional but human environment—such as a tidy workspace with books, hobbies, or small personal touches. Striking the right balance between professionalism and personality can help build stronger relationships with clients and improve perceptions of competence and trust.

Mike Knight MBA FCIM  Director, MKLINK Ltd