Episode Details

We're breaking down the IKEA Effect — what the IKEA Effect is, what the research says, and three ways to use the IKEA Effect to build a more productive team that cares about the work.

STUDY CITATIONS
Norton, M. I., Mochon, D., & Ariely, D. (2012). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 22(3), 453–460.

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