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Wendy's Cuts US, Boosts Mexico: A Strategic Shift

Published 1 week, 3 days ago
Description

Wendys is closing hundreds of underperforming US restaurants while expanding in Mexico, where sales are growing. The companys US sales fell 10.5% in Q4, but international sales grew 6.2%. Wendys plans to open 60 new Mexican restaurants, focusing on brand refresh and tech upgrades. Analysts view this as a strategic move amid competition, with Wendys stock dipping but potential long-term growth in international markets.

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