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Winning Local SEO Tactics using Google Business Profile Solutions with Favour Obasi-ike
Description
Favour Obasi-ike, MBA, MS delivers a deep dive into winning local SEO using Google Business Profile. He explains how local SEO works through the formula of product/service plus location, then breaks down the technical backbone — sitemaps, robots.txt, and no-index tags — revealing how one misconfigured tag can make an entire website invisible to Google.
Real client case studies include a bakery in Georgia invisible on Google from two miles away, and a massage therapy business paying $16–$32 per click for keywords they could rank for organically. Dr. Fashion and Celese Williams contribute insights on keyword research, engagement, and why AI still needs the human element for conversions.
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Timeline and Timestamps
[00:13] Welcome and introduction
[02:38] Dr. Fashion on the importance of online visibility.
[04:34] Origin story of Google Maps and its free iPhone launch.
[07:07] What is local SEO? Product/service + location formula.
[19:58] No-index tags — how one setting blocks your entire site.
[24:44] Dr. Fashion on targeting low-competition keywords.
[27:28] Three essentials: Google Business Profile, website, social media.
[36:10] Zip code marketing and the "set it and forget it" trap.
[37:03] Google gives you 30 service slots — most businesses use only a few.
[39:05] TAM, SAM, and serving within a 35-mile radius.
[43:23] Google ranks webpages and links, not websites.
[54:15] Organic traffic vs. paid ads for local businesses.
[57:05] Case study: bakery invisible on Google from two miles away.
[65:00] LinkedIn engagement at 3.8% vs.