Episode Details

In this episode, Julie and Cathy dive into the tricky world of AI-generated copy, exploring how to make your writing sound more authentic in a sea of robotic content. They kick things off by sharing their own struggles with spotting “AI-ish” writing and discuss the telltale signs that give automated copy away. Julie shares real-life examples of how being upfront about using AI in her emails led to more engagement, while both hosts offer practical tips for un-AFI-ing your content, from using real stories and context to rearranging the order of information and embracing imperfection. If you’ve ever felt existential dread about the rise of AI writing, you’ll find plenty to relate to here.