Episode Details
Back to Episodes
Customers First: The Strategy Behind Games Workshop’s Success
Episode 400
Published 3 months ago
Description
This week we look at how Games Workshop built Warhammer into a hugely profitable global business by putting customers first.
Kiran Kapur speaks with Richard Kendrick about community, lore, retail experience and lifelong fans – and why focusing on the hobby and the people who love it is beating quick wins, cost-cutting and AI hype.