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Why Most Businesses in Portsmouth Struggle With Digital Marketing in 2026 And How to Fix It

Why Most Businesses in Portsmouth Struggle With Digital Marketing in 2026 And How to Fix It

Episode 356 Published 4 weeks ago
Description

James Dooley and Kasra Dash explain why the first step is building a strong brand presence (Brand SEO) so you look trustworthy when people search your company. They also cover the rise of AI visibility—what ChatGPT, Gemini, Claude, Perplexity, and other LLMs say about your business—and why reputation, consistency, and third-party signals matter more than ever. You’ll also learn why setting up KPIs is essential before spending money on PPC, social ads, SEO, or lead-gen platforms. Kasra shares a practical framework for tracking spend, lead volume, contact rates, and conversions so marketing becomes predictable. Finally, the conversation covers local growth tactics like Google Business Profile optimisation, organic SEO, organic social posting, paid social boosting, PPC best practices (including click fraud protection), forum visibility (Reddit/Quora), and using trades platforms like Checkatrade, Bark, Rated People, and MyBuilder—while avoiding reliance on a single lead source.


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