Episode Details
Back to EpisodesEp 77 What Do You Want to Be Known For? Building Your Brand Through PR With Laura Perkes
Description
In this insightful episode, Lisa-Marie Elkhadraoui is joined by PR strategist Laura Perkes to explore how entrepreneurs, particularly interior designers, can navigate the world of public relations with clarity and confidence.
Laura shares her expertise on how PR is far more than simply appearing in magazines or media features. At its heart, effective public relations begins with understanding what you want to be known for. When you are clear about your positioning, your specialty, and the message behind your work, it becomes far easier to cut through the noise and communicate your value.
Together, Lisa-Marie and Laura discuss how PR has evolved in the digital age, the importance of authenticity in storytelling, and how entrepreneurs can build meaningful relationships with journalists and editors rather than relying on quick wins. Laura also offers practical guidance on pitching, crafting compelling headlines, and using tools such as AI to refine ideas and streamline the creative process.
This conversation is both strategic and reassuring. It reminds business owners that PR is not about chasing attention, but about building a clear reputation over time, one that reflects who you are, what you do, and the impact you want to make.
You Can Dive into Laura’s World HERE
And you can find her Instagram HERE
This episode is a gentle reminder that building your reputation takes time, intention, and clarity. PR is not about chasing recognition for the sake of it, but about thoughtfully shaping how your work is seen and understood.
When you know what you stand for and communicate it clearly, opportunities begin to find their way to you.
Continue the conversation and connect with Lisa-Marie HERE
Feel free to DM or tag Lisa-Marie after listening to the episode.
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See you in the next episode you lovely lot! Xx