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Christina Le on LinkedIn Influence, Slate’s Marketing Playbook & the Future of B2B Creators
Description
This week on Creator Economy Live, Keith Bendes and Brendan Gahan are joined by Christina Le, Head of Marketing at Slate and a rising voice in the creator economy on LinkedIn.
Christina has built a powerful personal brand while leading marketing for one of the fastest-growing creative tools used by social media managers. In this episode, she shares how she developed her own content strategy across platforms, the thinking behind Slate’s marketing approach, and what it’s like to operate as both a creator and the person writing checks to creators.
The conversation dives into the evolving world of B2B influencer marketing, whether creator rates are getting out of control, and what brands still aren’t paying attention to heading into 2026.
Plus, Keith and Brendan break down the latest creator economy news — from Snapchat testing creator subscriptions to AI video competition heating up — and wrap up with Creator and Brand of the Week.