Episode Details

Some conversations leave you thinking differently about how business is “supposed” to look, and this is one of them. In this episode, Laura is joined by marketing consultant and entrepreneur Kelsey Reidl for a grounded, honest conversation about building a business that supports your life instead of competing with it. We talk about seasons of motherhood, sustainable growth, and what actually moves the needle when it comes to marketing — especially when your time and energy are limited.

In this episode you will hear:

00:00 — Meet Kelsey Reidl + shared mission in business

01:38 — From nutritionist to marketer: an unexpected path

04:50 — Following nudges and embracing “happy accidents”

07:10 — Business before and after motherhood

09:16 — Condensing a workweek without losing revenue

12:03 — Working all-in during work hours vs. being present at home

13:37 — Treating your business like a business

17:29 — How her marketing runs with limited time

20:17 — Why SEO and long-term visibility matter

23:40 — A mom-friendly marketing plan

24:08 — The 3 M’s of marketing framework

27:25 — The power of in-person events and community

29:12 — Where to connect with Kelsey

Kelsey's Links:

Website: https://www.kelseyreidl.com/

Instagram: https://www.instagram.com/kelseyreidl/

Instagram: https://www.instagram.com/waveforwomen/

Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here: https://www.thismothermeansbusiness.com/tmmb-2026

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram 
• LinkedIn
• Facebook
• Pinterest
• TikTok