Episode Details

EMARKETER Principal Analyst Max Willens unveils new forecasts that reveal where creator spending is accelerating, including new category breakouts for 2026. He’ll dig into what’s powering the surge, from shoppable content to CTV’s growing pull, and how brands are moving toward fuller-funnel partnerships that deliver real lift. Listen everywhere you find podcasts and watch on YouTube and Spotify.

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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-emarketer-podcast-big-creator-breakout-2026-behind-numbers-special-edition

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