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Frequency tunes into Flightpath for realtime monetization
Episode 2289
Published 1 month, 2 weeks ago
Description
Sponsored by Riverside. Video is becoming central to podcast growth. One leading show expanded to video with Riverside and saw 15% RSS growth. Expand your reach with Riverside without rebuilding your stack. Start for free.
- Exclusive: Predictive analytics and forecasting tool Flightpath has joined forces with monetisation company Frequency to give publishers a clear view of real-time sales opportunities across their network. The companies suggest it’s the foundation for an industry-wide solution to unsold podcast inventory; and describe it as “smarter monetization”.
- “It looks like you’re analysing your podcast's data. Would you like some help with that?” Podscribe has announced a conversational chatbot to help advertisers, agencies and publishers quickly get more from Podscribe’s datasets; and a smart modeling tool for YouTube campaigns, recognising that YouTube performs differently than audio ads.
- Headliner has added a social media scheduler, allowing you to control when and how your video content is shared across different platforms.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
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