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Rejuvenate or Replace? Let the Data Decide
Description
In this episode of Roofing Road Trips®, Karen Edwards sits down with Fred Castonguay and Shyam Prabhakar of Reworked.AI to unpack the growing role of data in roof rejuvenation. Fred and Shyam tackle the misconception that rejuvenation competes with roof replacement and explain how smart contractors position it as part of a broader roofing strategy. The conversation explores how Reworked.AI analyzes property data to determine whether a roof is a true candidate for rejuvenation or replacement, how better data improves close rates and how homeowner education drives confidence. They also share how filtering out uninterested prospects helps contractors focus on the right opportunities and grow profitably. Tune in to hear why good data is the name of the game in rejuvenation.
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