Episode Details

Gregg Somerville is the General Manager of Stonewood Homes, a franchise builder with roots going back to 1987 and a growing presence across Queensland.

In this episode, Aaron sits down with Gregg to unpack what a franchise model actually gives a builder that going it alone can't. The conversation covers the Homeye system that lets builders price and customise homes in real time, why the best builders still struggle with the business side, and how Stonewood is expanding across Queensland with the right people in the right places.

Gregg also shares what he genuinely believes makes a good builder — and it's not what most people expect.

If you're a builder doing five homes a year and thinking about how to reach twenty, this one's worth your time.

In this episode:

• Why builders who are great at their trade often run bad businesses — and what to do about it
• The Homeye system: real-time pricing, bill of materials, and 3D customisation in one tool
• What franchise fees actually pay for (and why it's often cheaper than going alone)
• How Stonewood approaches franchisee onboarding and due diligence
• The Queensland market and why Greg sees a long runway ahead
• What makes a good builder, in the eyes of the customer

Connect with Stonewood Homes: Visit stonewoodhomes.com.au and head to the franchise recruitment page to start a conversation with the team.