Episode Details

Most real estate agents treat their past clients like an old gym membership, you know they exist, but you only think about them when you’re desperate. We are re-uploading this because it is officially our top 9 most watched video, and clearly, some of you still haven't learned how to send a text that doesn't sound like a canned sales pitch. We brought this back to reach more people who are tired of being ignored and actually want to benefit from this video by learning how to be a human being for once.

In this episode, I’m breaking down the LCM formula (Like, Comment, Message) and why you need to become a "dopamine dealer" in your local market. If you aren't checking in on people’s pets or sharing seasonal home maintenance tips, you’re failing at relationship management. We get into database engagement strategies that actually work because they focus on personal connection and authenticity instead of "who do you know looking to buy or sell?" By the end of this, you’ll be in awe of how simple it is to stay top-of-mind when you stop making it about the commission and start making it about the person.

• The LCM Strategy: My proven framework for engaging on social media without being a creep.
• Pet Parent Perks: Why knowing the name of a client’s dog is more valuable than any "just listed" postcard.
• Seasonal Value: How to provide home ownership tips that actually save people money and headaches.
• The Care Call: Reaching out with a personal touch that reminds people you exist as a resource, not just a salesperson.

If you’re ready to stop being a ghost in your own database, drop a comment for the episode 704 breakdown. Subscribe if you actually care about your clients.

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