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The "Salmon Strategy" That Helped Laura Mears Land Corporate Clients (Without Cold Outreach)
Description
Laura Mears is the founder of Salmon Leadership Development, a UK-based leadership coaching company that helps individuals, teams, and organizations grow through self-awareness and intentional leadership. With a background in education, including setting up a sister school in Uganda, Laura transitioned into coaching after witnessing its profound impact on her husband's career and life. She trained through Giant Worldwide, earned her Predictive Leadership Behaviors (PLB) certification, and built Salmon from free webinars during COVID into a full coaching team serving nonprofits, schools, and businesses. In this episode, Laura shares how she landed her first paid clients with one courageous sentence, why she focuses on 5 key "movers and shakers" to grow her network, and the salmon metaphor behind her brand — swimming upstream with intention.
You can find her at:
https://www.linkedin.com/in/laura-mears-3780a0176/
https://www.salmonswimming.com/
You can also watch this podcast on YouTube at:
https://www.youtube.com/@thesuccessleavesclues
If you are a coach looking to grow your business, you can find out more about Purple Circle at http://joinpurplecircle.com