Episode Details

This episode features Katherine Tuominen, founder of Catalyst Brand Strategy — a boutique PR and communications agency working with impact-driven founders in wellness, health, and purpose-led industries. With over a decade in the game, Katherine helps brands turn complex ideas into clear positioning, credible media visibility, and long-term authority, blending data-driven strategy with human-centred storytelling.

Her path to Catalyst is anything but linear: born in Finland, raised in Australia, now living as a digital nomad (currently Brazil), running an Australian-registered business with a remote team spread across the US, the Philippines, and Europe.

We get into the real mechanics behind making that model work — async workflows, “zone of genius” roles, tight approvals, and why she treats project delivery like baking a cake (no ripping ingredients back out halfway through). Katherine also shares hard-earned founder lessons on contracts, runway, client loss, cashflow delays across borders, and using AI to save serious time without trashing brand voice.

If you’re building a service business and want growth without burnout, this one’s a practical listen.

Connect with Katherine on LinkedIn: https://www.linkedin.com/in/katherine-tuominen/

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow