Episode Details
Back to EpisodesThe Power of Originality: Why Your Unique Perspective is Your Best Business Asset with Jo Baker
Description
Building a brand is hard, but staying true to your vision is even harder. Today, celebrity makeup artist, Jo Baker, joins Cris to discuss the raw reality of the beauty industry and how she leverages her years as a celebrity artist to prioritize product integrity over marketing hype. By solving for the user’s experience (whether it’s through her product or her service as a makeup artist) rather than following a standard playbook, Jo has proven that trusting your own 'feeling-first' philosophy is the key to creating a category of your own. Tune in to hear how honoring your unique perspective can turn a saturated market into a standout brand.
New podcast episodes drop every Wednesday, hosted by Cris Gordon, Head of Beauty at MMC.
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